Hospitality

Serenity Hospitality LLC focusses on bringing innovation and excellence to the high-growth F&B market across the GCC and beyond. Deep local market knowledge and industry experience, coupled with Sanad ADs values of consistency and quality, allows us to launch and manage brands efficiently and confidently.

Serenity Hospitality LLC focusses on bringing innovation and excellence to the high-growth F&B market across the GCC and beyond. Extensive local market knowledge and industry experience, coupled with SANAD ADs uncompromising duty of care, diligence and reverence to quality, allows us to launch and manage brands efficiently and confidently.

Hospitality Portfolio Highlights

Meshwari® is a newly launched acclaimed fast-casual Middle Eastern eatery with 3 new branches in the UAE.

Meshwari, meaning ‘my journey’ in Arabic, aims to bring authentic Arabic food from the Levant to a global audience. Meshwari uses locally sourced ingredients and meticulously researched and refined traditional recipes. Meshwari strives for excellence, and brings modernity and sustainability to presentation and service.

Dickey’s Barbecue Pit was established in 1941, in Dallas, Texas and is considered the world’s largest barbecue chain with over 550 locations in 45 states. Today Dickey’s still carries the same old recipes and traditions of slow smoking all its meat on site at each restaurant. Serenity Hospitality has acquired the franchise development rights for the Middle East and this venture is Dickey’s first international foray outside the US.

Serenity Hospitality is proud to bring this barbequing heritage to the Middle East and plans to open 45 branches across the GCC and Lebanon.