OUR JOURNEY

Established in 2014, Sanad Abu Dhabi is a privately-held, single-family office.

As the name ‘Sanad سند ‘suggests, we were established to ‘support’ with providing a wide variety of personalized services to help the family manage complex demands, including philanthropic initiatives, concierge services, and more. As our mandate expanded and the team grew, we extended our support towards conceptualization and development of new projects as well as growth of existing local assets. Our involvement in helping manage the family’s assets combined with our passion to make an impact to support Abu Dhabi’s broader economic development has led us today to expand our horizons beyond being an owner and operator of assets in the UAE.

Given our ability to incubatebuild and grow projects, form strategic joint-ventures and underwrite diverse public and private market investments, we are today equipped to manage complex requests on behalf of our Principal shareholder.

Endowed with a grand vision that resonates with Abu Dhabi’s overall aspiration to emerge as a preeminent financial powerhouse from the region, our goal is to construct a portfolio that maximizes long-term financial returns for our Principal while simultaneously forging strategic partnerships that hold the promise of bestowing positive outcomes on the region.

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WHAT WE DO

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As a family office, we possess the resources and expertise to execute multiple diverse projects. Since our establishment, we have expanded our execution prowess as a team and are now proficient in functioning as a venture builder, operator, and strategic investor.

As a venture builder and operator, we have experience in bringing ideas to life. Each of these ideas are internal special projects that are exclusively undertaken for the family. Typically, these projects entail the development of the initial business plan, hiring of the core project team, project management of the initial build-out, establishment of processes for seamless day-to-day operations, and ultimately the creation of protocols to enable the project/ business to operate independently as a standalone business unit.

As an investor, we pride ourselves on being skilled allocators of patient, long-term strategic capital. Our objective is to maximize returns while prudently managing risks. As part of our strategic asset allocation, we invest across asset classes. Our team is proficient in underwriting both – direct equity placements and fund placements. Our contribution to our portfolio companies goes way beyond the capital – our value add tool kit includes support to expand operations in the region and assistance to establish the UAE as a regional base for expansion into the MENA region.

OUR LEADERSHIP TEAM

The passion and commitment of our leadership team to make an impact across projects differentiates us as a group. Each member of our group brings to the table a wide range of experience and expertise which allows us to successfully manage and deliver on diverse mandates.

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Ziad Fares
CHIEF EXECUTIVE OFFICER
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Anirudh Anjakulath
CHIEF OPERATIONS OFFICER
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George Saliba
SENIOR DIRECTOR – INFORMATION TECHNOLOGY
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Viraj Dhopte
DIRECTOR – FINANCE & SPECIAL PROJECTS
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Isabella Martin
Associate Director – HR
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Bernard Kazour
DIRECTOR – SPECIAL PROJECTS & MARCOM
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Karthik Subramanyan
ASSOCIATE DIRECTOR – INVESTMENTS
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Dalya Badwan
EXECUTIVE OFFICE MANAGER
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Ziad Fares
Chief Executive Officer
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